5. Partner with Athletes and Influencers
Leverage player likenesses and influencer platforms (especially in College Football 25 where NIL is simulated) to hype the drop.
Featured Player Editions: Highlight the game’s MVP or star athlete with a special shirt or poster.
Social Media Collabs: Have players model the gear and share links for pre-orders.
Behind-the-Scenes Content: Share videos or CFB 25 Coins reels of the design process, printing, and packaging of the items to build anticipation.
6. Include Digital Tie-Ins (Optional for Online Modes)
In online Dynasty or Road to Glory modes, consider building digital merchandise incentives:
Unlock in-game cosmetic upgrades (like gloves or cleats) matching the rivalry merch style.
Add exclusive fan apparel for your avatar/coach in the game.
Use in-game store bonuses or coin discounts tied to College Football 25 Coins for sale real-world merchandise promotions.